The internet has exploded with the new campaign from Invisible Children: Kony 2012.

The video has gone viral, with celebrities from Stephen Fry to Rihanna tweeting about it.

The new campaign wants to see Joseph Kony, the LRA leader, made ‘famous’ – or rather, infamous.

Invisible Children want to make Kony a household name to raise awareness of his crimes.

The main aim is to put pressure on the US government to keep up its pursuit of the LRA leader.

Few could argue that they have succeeded in making Kony famous – the video has been viewed millions of times since its release around 48 hours ago.

Amid the publicity however, has been some stark criticism of Invisible Children.

How Matters criticise the group for portraying the conflict as ‘good guys’ versus ‘bad guys’ in the filmmaker’s explanation of the situation to his 3-year-old son.

Eric Ritskes complains that…